Scaling with event tech


Former head of digital innovation at Reed Exhibitions, Ade Allenby launched his own advisory business in March 2023.

In this episode, Ade talks advances in event tech, the sector’s move from the fringes to the heartbeat of contemporary shows, tools that help people connect, and generating data to help organisers better understand their audience.

Prompted by host James Dickson, Ade goes on to discuss the spoils of cameras in the halls, algorithmic Bluetooth navigation/tracking and measuring success, QR codes, engagement touchpoints, IOS update – airdrop and namedrop – incorporating audience-owned tech, or not, and clients’ common questions.

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This episode of the Event Industry News Podcast is sponsored by Evolution dome, award-winning temporary event structures. Take a look at their structures at

Adam Parry
Author: Adam Parry

Adam is the co-founder and editor of Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.

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