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News about events organised by brands and agencies around the globe

SXSW innovator among the stars set for Event Tech Live USA & Canada

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Registration for the inaugural Event Tech Live (ETL) USA & Canada opens today (Tuesday 6 April) and details of the first four sessions have been revealed, which highlights the organiser’s international connections and commitment...

Brands at Work appoints creative strategy director Hugo Dawson

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Award-winning experience agency, Brands at Work has appointed Hugo Dawson as Creative Strategy Director. Dawson will be reporting directly into Creative Director Simon Boniface, working as part of the agency’s blended team of creatives. Before...

Leading experience agency, Swarm, seek crowdfunding for gaming software to end lockdown fatigue

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The past 12 months has had a devastating effect on the leisure events industry. Particularly hard hit has been Escape Rooms. Swarm, the leading experience agency have found a way out. Swarm’s Hybrid Escape Room...

On brand, on message with TBA

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https://youtu.be/TOHgMjTR6HQ Guy Horner is CEO at brand experience specialist TBA Group, which operates three divisions: Sports, Brands, Entertainment, and provides for a stellar set of clients including Red Bull Racing, Diageo, Dr Martens, Carlsberg, World...

Event Technology Awards 21 reveals first tranche of judges

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The Event Technology Awards 2021 (ETA21) opens for submissions from April 1 and the first wave of judges has been announced, more than 75 per cent of them new to the process. Eric Kingstad, founder/principal...

2Heads appointed by sustainability champions WBCSD

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The World Business Council for Sustainable Development (WBCSD) has selected 2Heads as its retained brand experience partner.  The Geneva based CEO-led organization connects 200 of the world’s leading businesses, with a combined revenue of $8.5...

Lowe Group’s Rumsey and McFall: “Green Shoots Showing for UK Events”

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The events industry is showing the first signs of recovery and looks likely to have a strong second half of 2021, according to Karen Rumsey and Alan McFall of events infrastructure specialists Lowe Group. Karen,...

Elevate ready for return of live experiences with new managing director

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Global staffing agency, Elevate, has appointed Joe Sheppard as UK managing director. Joe will be responsible for driving the growth of Elevate’s leading brand portfolio, as well as supporting existing clients with the safe return...

Founders of Mustard Media launch world’s first cycling festival

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The founders of Mustard Media - Edward Norris, Oli Hackett and Rob Masterson -launch the 3-day festival Velio this September with the world’s first immersive biking experience alongside live music, comedy shows and incredible food, at...

Turning the tide with Undercurrent

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https://youtu.be/9A1TZS7PZIk Damian Clarke founded brand experience agency Undercurrent in 1991, providing for an illustrious set of clients including Google, Samsung, Live Nation, TK Maxx across 30 years and counting.   Set for a bumper time 12...