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Wearable tech and hybrid events: Are we nearing an events revolution?

At a time when mobile phones were the size of radios and video calls were the stuff of science fiction, the wearable tech revolution...

Exploiting the value of experiential to grow the FinTech sector

By Jonathan McCallum, George P. Johnson, Chief Strategy Officer FinTech fascinates me. The mystery of BitCoin. The ongoing juxtaposition of tangible and intangible financial technology;...

Guest Blog: Balancing hosting community events with a commercial operation

The King’s Centre, Oxford, is the largest venue in the south Midlands with 30,000 square feet of event space. It hosts major events and...
Echo Friendly Events and Exhibitions

6 Tips for a More Eco-Friendly Event or Exhibition

Going green, being more eco-friendly and watching your carbon footprint, are all phrases that every business has to take more seriously. While the benefits...

Facebook is changing – and your social media strategy should too

Critics are heralding the latest major tweak to Facebook’s algorithm, regarding the reorganisation of its newsfeed, as the biggest change to Facebook’s user experience...

Guest Blog: Personalising brand experience with a small data approach

Observing attendee behaviour to create more meaningful event experiences By Niru Desai, VP, Strategy, FreemanXP Attendee figures, the number of meetings booked, social media engagement pre...

Eventjacking: embracing news and culture to create memorable brand experiences

By Jordan Waid, VP, Brand Experience, FreemanXP Freeman re-launched the Trend Lab earlier this year, an insight incubator that has been designed to address the...