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Talking of the tech trend…

Trends, by their very nature, tend to come and go. Think the flares of the 70s, the big hair of the 80s, and the...

Guest Blog: From Site Visit to Show – My 10 Top Production Tips

By Daniel Reeve – Production Manager at drp There are so many different elements that go into event planning, especially when it comes to the...

The best food festivals in Sydney – And how to get your product noticed

Food plays a vital part in every culture. Bringing people together, food provides an opportunity for discussion, collaboration and celebration. It’s integral to routines,...

How to create a must-share event

Social media is now an intrinsic part of life, whether you’re a marketing manager, an online influencer or just a consumer of other people’s...

Guest Blog: How to measure app data, pre and post event

Event Tech Live Event Tech Live is an educational forum that provides a platform for industry professionals to come together and immerse themselves into...

Design effectiveness = Data effectiveness.

My agency proudly won its very first design effectiveness award back in 1997, courtesy of the Design Business Association (DBA). In the intervening years,...

Engage or die, the importance of audience engagement

Mehram Sumray Roots will be presenting a session about audience engagement at Event Tech Live  - she shares a preview of her session: Audience...

Guest blog: The Reality of Creativity

If a traditional creative agency’s Creative Director comes up with an incredible idea of a new TV ad, poster or digital campaign he or...

Christmas Essentials – Five things you need to know about booking your Christmas Party

Winter's on its way, and The Collection Events HQ is a hive of creativity and inspiration as we plan our most incredible Christmas parties...

Comment from HBAA Chair Louise Goalen, HBAA Chair on the Chancellor’s Autumn Budget Statement

Louise Goalen, HBAA Chair commented; "While we welcome many of the Chancellor's initiatives and the benefits they will bring to the UK hospitality and...