Pacific Airshow has announced that it has chosen spatial analytics specialist Meshh to deliver data and analytics for its first-ever airshow at Gold Coast, Australia, on 18-20 August, 2023.
Pacific Airshow director of event operations, Sam Pearce, explained, “Pacific Air Show is all about providing high action and top quality entertainment for its attendees and even the wider local community. Using Meshh technology allows us to monitor the venue’s effectiveness and in turn, keep building an amazing event production year on year for the Gold Coast”
Meshh sensors will be deployed throughout the three-day event in 8 locations around the Surfers Paradise beachfront venue. They will measure the effectiveness of the event’s commercial and operational outputs.
The sensors will be placed to gather critical metrics for the airshow organisers, sponsors and suppliers, including using traffic over time to measure the Opportunity To See (OTS) for the merchandise/partner activation areas, attendance, engagement and dwell time for the Cali Beach Club, and which gate entrants were most likely to visit the merchandise/partner zone. On a daily basis and, for the overall show, Meshh will monitor and report on the distributed dwell time at specific locations, the movement of those entering the airshow around the show, and how far they travel within the area.
Andrew Stone, general manager of operations at Meshh, said, “Pacific Airshow, with its exciting schedule of activities, is expected to draw thousands of families to the Gold Coast for a breathtaking weekend of entertainment. Such events present a valuable opportunity for partners, brands, and suppliers to connect with their target audience. Therefore, enhancing the visitor experience as much as possible is essential.
“The power of spatial analytics lies in the depth of the data. We can report where an attendee’s device was first and last seen by the sensors, their entry and exit points, dwell time and repeat visits within one or over multiple days. This data allows organisers to spend a day with attendees, providing insight into how they engage, behaviour patterns, and how to optimise the experience for both visitors and commercial partners.”
Meshh has an extensive track record of providing spatial analytics for numerous events worldwide, from motorsport to conventions, live events, festivals, brand tours, and activations.
Author: Adam Parry
Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.
