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Live events – why consistent measurement matters

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Following this week’s launch of the EMMC, its founder Dax Callner, Strategy Director at Smyle, highlights how an industry-wide consensus on what to measure will raise the credibility of event impact. Over the last decade...

Reed Exhibitions taps Richard Prentice to head up sales analytics

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Reed Exhibitions has announced that Richard Prentice has been appointed Sales Analytics Manager of its new global Group Sales Analytics Team, effective 1 February 2021 and, reporting to Julian Barker, Group Strategy Director. His role...