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Live events – why consistent measurement matters

Following this week’s launch of the EMMC, its founder Dax Callner, Strategy Director at Smyle, highlights how an industry-wide consensus on what to measure will raise the credibility of event impact. Over the last decade...

Reed Exhibitions taps Richard Prentice to head up sales analytics

Reed Exhibitions has announced that Richard Prentice has been appointed Sales Analytics Manager of its new global Group Sales Analytics Team, effective 1 February 2021 and, reporting to Julian Barker, Group Strategy Director. His role...