IMG, a global sports, events and representation company, has been awarded the contract to continue producing London’s world-renowned Hyde Park Winter Wonderland event through the 2032 season.
Money raised from Hyde Park Winter Wonderland helps support the preservation and improvement of London’s eight Royal Parks.
In 2023, Hyde Park Winter Wonderland launched an annual ‘Winter Wishes’ morning, addressing those with physical, sensory or financial accessibility needs. The free event welcomed more than 5,000 guests from charities including Make-A-Wish UK and The Prince’s Trust, as well as local schools and London-based youth groups from disadvantaged backgrounds.
Andrew Scattergood, Chief Executive, The Royal Parks commented: “We’re delighted that Hyde Park Winter Wonderland will continue to deliver a memorable festive experience to its visitors for years to come, as well as supporting the vital work of the Royal Parks charity.”
Stephen Flint Wood, EVP & Managing Director of Arts & Entertainment Events, IMG, said: “Hyde Park Winter Wonderland brings joy to millions of people from London, the UK and around the world each year and creates significant economic impact for London. We look forward to continuing to work closely with The Royal Parks to further enhance the visitor experience in the coming years.”