beam agency spotlight: Parallel Blue


Member name: Parallel Blue Group
Date formed: Feb 1991
No of annual events supported: 150 – 200 across the globe
Staff: 9
Offices: 4 office units in Stroud
Web address:
Mantra: Think | Create | Engage

Parallel Blue was founded in 1991 as Compass Event Management by John Denton. It became Parallel Blue in 2003. Paul Martin joined the company in 2013 after nearly 20 years working for a large corporate business and took over as MD in 2017 from John.

Senior Leadership team consists of Paul Martin as MD, Mark Harsant as Global Events and Operations Director, Sam Ambrose as Head of Events, and Ross Millward as Head of Business Development

What benefits do you value from being a member of beam?
Giving our industry a voice and the great events/networking opportunities they provide

Key services and sectors served:
We work cross-industry, firmly believing that we can bring new ideas and best practices to our clients from one sector to another. We presently operate in industries such as Fintech, Software, Automotive (Fleet Mgt), Banking/Finance, White goods & Health – a real mix of clients and events!

What the future holds:
We are very excited about the future! We believe the events industry has come back stronger after Covid, and its value to the economy and the clients we serve is now even more widely recognised as the preferred platform for our clients to engage their staff and customers through. We feel very well positioned to help our clients grow their own businesses through our expertise, experience, and global supplier network which we’ve built up over the last 30 years. We also have other exciting services such as Parallel Platinum – our luxury concierge service for HNW individuals – that going forward, will strengthen our business even further.

Adam Parry
Author: Adam Parry

Adam is the co-founder and editor of Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.

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