Job Opportunity: Marketing Manager

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Job Title: Marketing Manager
Company: The Assembly Events
Location: Open to Hybrid – Office located in Shenfield, Essex
Events: HairCon & Jay Blades presents CraftWorks
Job Type: Full-Time for 2 events, Part -Time – 1 Event

About The Assembly Events:

The Assembly Events is a dynamic and forward-thinking events company committed to delivering exceptional experiences. Our diverse portfolio of includes a range of events that cater to various industries and interests both in trade & consumer markets. Recently winning Team of The Year at Conference & Events Awards, we are seeking a skilled and motivated Marketing Manager to join our growing team, driving the marketing strategy for one or two of our new 2024 events and contributing to the overall success of The Assembly.

Job Summary:

As a Marketing Manager at The Assembly Events, you will play a pivotal role in shaping the marketing strategy for HairCon and Craftworks. This position requires a creative and strategic thinker with a passion for live events. You will be responsible for developing and executing comprehensive marketing campaigns to drive attendance, increase brand awareness, and foster engagement within our target audience.

Key Responsibilities:

Strategic Planning:

  • Develop and implement strategic marketing plans for HairCon and Craftworks to meet organisational objectives.
  • Analyse market trends and competitor activities to identify opportunities and threats.

Brand Management:

  • Ensure consistent brand messaging and positioning across all marketing channels.
  • Collaborate with internal teams to maintain brand integrity and enhance brand recognition.

Digital Marketing:

  • Create and execute digital marketing campaigns, including social media, email marketing, and online advertising.
  • Utilise SEO and SEM strategies to optimise online presence and drive traffic to event websites.

Content Creation:

  • Lead the development of compelling and relevant content for various marketing channels, including blogs, social media, and press releases.
  • Collaborate with design teams to create visually appealing and effective marketing collateral.

Event Promotion:

  • Implement targeted promotion strategies to increase event attendance and engagement.
  • Work closely with the sales team to create promotional materials and incentives for sponsors and exhibitors.

Analytics and Reporting:

  • Monitor and analyse the performance of marketing campaigns, providing regular reports and insights.
  • Use data-driven insights to optimise marketing strategies and improve ROI.

Budget Management

  • Set & implement marketing budgets and ensure KPI’s are met.
  • Deliver a sales revenue based on a set ticket sales target.

Qualifications:

Proven experience in marketing roles, with a focus on event marketing 3 years +.

Excellent written and verbal communication skills.

Proficiency in digital marketing tools and analytics platforms.

If you are a passionate and results-driven marketing professional with a love for live events, we invite you to join our team at The Assembly. Apply now to be part of the excitement and contribute to the success of HairCon and Craftworks!

See what some of our team think…

“Since joining The Assembly in 2022, I’ve had the freedom to be creative, to push the boundaries with events marketing and I’ve done all of this with the support of an incredible team – working at an organisation like The Assembly is every marketer’s dream” – David Jones – Brand Manager, CrimeCon UK

“Having worked for both the owners previously I am so happy to be working with them again, the office is fun, being onsite is so exciting and the event portfolio is so impressive” Katie Moore – Sales Manager, HairCon

To apply for this role, please send your CV and a cover letter that gives an overview of why you feel that you’d be the best candidate for this role to michael@theassemblyevents.com

Adam Parry
Author: Adam Parry

Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.

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