For the first time, CSM Live and Provision Events will deliver the HSBC Mass Engagement activation programme across the HSBC Try Rugby Zone and Hysan Place at the Hong Kong Sevens.
HSBC is a key client of the wider CSM Sport & Entertainment, but this is the first time that CSM Live, the branding and live experience specialists, have been involved at the Hong Kong Sevens. The partnership between CSM Live and Provision Events has enabled both agencies to offer complete solutions for fan experiences at the world’s biggest sporting events and has proven a key factor in securing activation programmes at events such as the Hong Kong Sevens.
Nick Clemens, Founder and Managing Director of Provision Events commented, “Our relationship with CSM Live has been a huge factor in growing our reach. We’ve each benefited from the others’ expertise and have raised the level of engaging activations that we’re able to deliver. The experiences we have in store for Hong Kong showcase the very best of both companies and will provide some memorable moments for the fans.”
The Hong Kong Sevens is the most anticipated weekend of the HSBC World Sevens Series, attracting 120,000 people over the three days of play. CSM Live and Provision will not only use this as an ideal opportunity to display the quality of activation that their partnership is able to deliver, but also their global capabilities.
Fiona Theboul, CSM Live Regional Director of Asia, stated that “Every year the Sevens is the biggest event in Hong Kong, so to be helping create the extraordinary experience for fans is a great opportunity.”
The Hong Kong Sevens, is another in the growing list of world-class sporting events that Provision Events and CSM Live are helping to enhance with their expertise in delivering fan experiences. With many more events already in the pipeline, sports fans from all over the world can look forward to more than just the sport in 2018.