G-SMATT targets events and hospitality opportunities with innovative smart glass containers


Following recent success in the Far East for both its events and architectural media display solutions, G-SMATT has announced the formation of a European company. Based in offices in central Oxford, the company, which will be known as G-SMATT Europe, is led by Dr Orhan Ertughrul and it will bring the benefits of its unique, smart glass solution to both the events and marketing sector in addition to architectural and city planning audiences. Orhan is joined in the senior management team by Niraj Kapur, Sales Director and they are supported with a number of experienced and skilled media design and event personnel.

Dr Ertughrul, Executive Vice President Europe, G-SMATT Europe, explains; “Our G-Tainer product is a combination of our smart glass and a steel container structure that allows companies and brands to communicate and interact with their audiences in a new and exciting way. The only limit is the clients’ own imagination and creativity.” Based on a structure that is the same dimensions a standard shipping container, G-Tainer media displays can react to their environment. This gives concert goers, exhibition guests or shoppers a unique and memorable media experience whilst also providing an attractive “pop-up” space for sales, VIP entertainment, news studios and many other uses.

G-Tainers are available to hire and G-SMATT will provide all the necessary support from transportation and installation through to development of appropriate media content. The units can be installed individually or combined in a multiple container construction for a larger pavilion, ideal for hospitality or as a ‘pop up’ venue. The first containers will be available later this summer and anyone interested in finding out more about installing one them at their events should contact Niraj Kapur at niraj.kapur@g-smatteurope.com

Two examples of the glass media facade have been installed at the company’s refurbished office at King Charles House, Park End Street, Oxford, OX1 1JD.

Adam Parry
Author: Adam Parry

Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.