The Netherlands Board of Tourism and Conventions has signed a strategic partnership with Meetingselect, which offers one of the most successful and largest corporate booking tools in the world. The cooperation was announced during the IMEX in Frankfurt last week. From now on, meeting planners that visit the NBTC business platform to find a meeting venue or make a group reservation have direct access to the entire Meetingselect database. With the integration of this venue search tool, virtually all Dutch meeting venues can be found in one place. During a search, preferred partners of the NBTC are the first to come forward.
NBTC Holland Marketing is responsible for branding and marketing the Netherlands on a national and international level. One of the objectives of NBTC Holland Marketing is to put the Netherlands on the map as an attractive destination for business meetings and conferences. Many international event & meeting planners use NBTC’s platform for finding group accommodations and meeting venues in the Netherlands. Thanks to a smart, technical integration with the Meetingselect database, in which virtually all hotels, conference centre and meeting venues in the Netherlands can be found, the scope of venues that NBTC can offer meeting planners is now complete. Through the platform, meeting planners also have access to the many additional meeting services that Meetingselect offers. Last week, during the IMEX in Frankfurt, the partnership was signed.
“We wanted to have a complete overview of all Dutch meeting venues as an extra service to offer international meeting planners that visit our business platform,” says Eric J.A.M. Bakermans, Director of Marketing Meetings, Conventions & Events of NBTC. “That’s why we decided to join forces with Meetingselect, as they simply have the best venue sourcing system in the Netherlands and beyond. Moreover, it works twofold: on the one hand, we provide access to the complete Dutch meeting market as meeting planners can use the database via our platform. On the other hand, we offer our preferred partners the additional service that they are the first to pop up during a relevant search. Especially for hotels, congress centres, city marketing offices and DMCs that operate internationally, that is a clear added value. ”
Judith Huisman, managing director Meetingselect: “We are honoured that the Netherlands Board of Tourism and Conventions has chosen Meetingselect’s online venue sourcing and meeting booking tool. The NBTC works with highly valued partners with whom Meetingselect also has a close relationship, so that reinforces each other. Meeting planners who visit the Meetings & Conventions website of the NBTC can now search and book congress and meeting venues anywhere in the Netherlands. Via our smart interface and API solution for CVB’s, we can send extra volume to the NBTC’s preferred partners. These preferred venues can be recognized by the well-known logo of the orange tulip.”