Eco Living Scandinavia and the Nordic Organic Food Fair celebrated its 10-year anniversary with one of the most successful events to date. The unmissable trade show for organic and sustainable products opened its doors to thousands of buyers, retailers and industry professionals last week at MalmöMässan – attracting a total of 3858 attendees across the two days (a 5% increase since 2021).
Sampling, networking, learning and sharing ideas, the event was buzzing with important business activity from start to finish. The trade show featured a whole new look and layout, 3 revamped sub areas, over 60 speakers, a world-class seminar programme, a new beauty influencer event, and the biggest hosted buyer programme to date. As a result, Eco living Scandinavia & the Nordic Organic Food Fair recorded a 20% increase in buyers who have a purchasing power with more than €5,000,000.
Poland was named Nordic Organic Food Fair’s ‘Country of the Year’ for its commitment to organic practices. And so, the opening of the show was celebrated with a special ribbon cutting with Polish Ambassador to Sweden, Joanna Hofman and Managing Director of Diversified Communication, Carsten Holm.
Event Director, Melina Viking, comments: “This year’s event has reflected the true resilience of the organic and sustainable sectors. With the cost of living going up, the importance of creating a sustainable future for coming generations is stronger than ever before. Organic food and sustainable circular communities are central to this, and our exhibitors and visitors have proven to us yet again that this is the future of business!”
She continues “Reaching ambitious targets to become carbon neutral, produce more organic food and becoming healthier nations should be everyone’s top priority. The Nordic Organic Food Fair and Eco Living Scandinavia are the essential trade events to help the industry reach these targets. See you next year!”
“Buzz, inspiration & innovation”
Leading retailers and supermarkets from across Europe – including Sweden, Denmark, Greece, Italy, Poland, Netherlands, Austria, Belgium, Norway, Lithuania and Finland came to discover new brands and meet current suppliers.
Those in attendance included senior professionals from Biofood-Biolivs AB, Coop Denmark, Dagrofa Foodservice, Grøn fokus, ICA, Life Europe AB, Life Sverige, Magasin DU Nord, Medica Nord, Midsona, Naturskyddsföreningen, Netto DK, Nomeco, Nordic Premium Group, Planet Organic, Salling Group, Sunkost, Svensk Egenvård, Tree of Brands, Vitafood ApS, Willys AB, Wolt Market Denmark and more.
“Eco Living Scandinavia is the show for the industry. It’s the perfect event in the Nordic region to find the newest products for my business. I love the buzz, the inspiration, and the innovation across the show floor, plus I learn so much from the speakers in the seminar sessions,” says Mats Nilsson, Managing Director, Svensk Egenvård.
“I enjoy coming to Eco Living Scandinavia and the Nordic Organic Food Fair to find products off the beaten track – outside of the UK and Ireland. As a result, we have struck up some good business deals! I also come to explore the latest trends; coming in November helps me get ahead of the coming year. It is a vital show for us, as more people are demanding sustainable products in the Irish market. So, coming to an event like this allows me to bring back diverse and innovative products to my retail base,” says David Morrin, Commercial Director, Wholefoods Ireland.
“Eco Living Scandinavia and the Nordic Organic Food Fair is the best co-located show and the only show for the Nordics. It’s great for the industry and it’s been a fantastic opportunity for us as exporters and brokers from Greece,” says Antonis Sioulis, Managing Partner, RECO EXPORTS.
“Thank you for a wildly inspiring event with mind-blowing innovation! We will continue to visit in the future”, says Catherine Rose-Bloom, Senior Product Developer, Holland & Barrett International.
As the show hosted the annual Lilla Ekomålskampen 2022 (cooking competition), other visitors in attendance included foodservice professionals, chefs and food bloggers across Scandinavia. The winner of the cooking competition went to Malin Olsson from Närbogårdens Förskola in Gävle, for her exceptional creativity in organic cooking.
A freelance chef, Anna Carina Mullins commented from the show floor: “As a freelance plant-based chef, it’s been amazing finding all the plant-based products on offer. The Nordic Organic Food Fair is brilliant, and a great way to meet new people, network with people in the culinary world and to find new planet-based suppliers, especially for the Copenhagen market.”
EgenVårdDistribution: LIVE Pitch to the Buyer
The show’s comprehensive seminar programme hosted some of the biggest names in the industry – including talks from Organic Denmark, IFOAM Organics Europe, Organic Sweden, Ecovia Intelligence, KRAV, Svensk Egenvård, KOSMETIK magazine, NATRUE and more. The first ever ‘EgenVårdDistribution: LIVE Pitch to the Buyer’ showcased a selection of exhibitors who were hoping to secure a listing with the leading health retailer, EgenVårdDistribution.
Presenting their products to the EVD buying team live in front of an audience, Blooming Blends (herbal tinctures), Hello Day Ltd (supplements), Les Miraculeux (gummies), SIA KALE LATVIA (kale chips), and The Good Roll (bamboo toilet roll) all secured further talks with the distributor as the buying team were ‘so impressed’ with all the exhibitor pitches.
Marc Wallgren, CPO, EgenVårdDistribution says: “We have seen the most amazing innovation at the show! The companies pitching to us were top quality and we are extremely impressed with the high professionalism from them. We will be back looking for new suppliers in 2023!”
Innovation Awards 2022
The Innovation Awards celebrated the best new products at the show, which were presented by Event Director Melina Viking and Diversified Communications Managing Director, Carsten Holm. The awards began by acknowledging Poland as County of the Year. Malgorzata Gosniowska Kola – Deputy Director General of National Support Centre for Agriculture and Sebastian Magier, Head of Foreign Trade Office at the Polish Investment & Trade Agency accepted their certificates.
Voted by visitors across 16 categories – the shortlisted products for the Innovation Awards were judged by industry experts Mikael Nordlund (WellAware), Diana MalcangI (NATRUE), Cressida Langlands (Free From Food Awards) and Pim Bendt (Naturskyddsföreningen).
Vit2Go (Mad Ventura S.L), Rawnice, Qleantab, Forty Herbs Organic Sparkling Tea, Camelina of Sweden, Casheury AB, Stockeld Dreamery, The Friendly Fat Company, Veg of Lund, Wrappy, Nbb Nordic Beauty Bar AB, Zoya Goes Pretty, Apeiron, and Spa Vivent Vertriebs-GmbH – all took home awards. ‘Best New Innovation Product’ (sponsored by Butikstrender) went to Nothing F!SHY AB for their Breaded vegan F!SH Filé.
For the full results, please visit www.nordicorganicexpo.com/news/innovation-awards-2022-the-results.
The Who’s Who in Green Beauty Scandinavia 2022
The Natural Beauty show also celebrated the top ten personalities of Who’s Who in Green Beauty Scandinavia. This meaningful initiative, run in partnership with NOC Sweden, recognises the industry’s most talented individuals – from independent retailers and brand owners to product developers, journalists and influencers.
Nominated by the industry and voted by Emma Bergqvist (President, NOC Sweden), Nina H. Kluge (Editor in Chief, Fagbladet KOSMETIK), Kristine Rodland (Owner and Editor, Kosmetikk) and Rosie Greenaway (Editor, Natural Products News and Natural Beauty News), the top 10 personalities were:
- Carina Swartz, CEO, Rosenserien & Deputy Chairman of the NOC Sweden Board
- Agneta Elmegård, Beauty Editor, Aftonbladet
- Hannah Sjöström, Author & Journalist, Naturligt Snygg
- Johanna Bjurström, Founder & CEO, Holistic Health Academy
- Maria Åkerberg, Owner, Maria Åkerberg
- Tine Ejlersen Liebeck, Founder & Owner, GreenEtiq Denmark
- Susanne Hovenäs, Journalist -Tidningen Hälsa, Project Manager – NOC Sweden
- Anne Morenius, Managing Director, Scandinavian Spa Academy
- Fumie Nyfeler Sato, Nordic Beauty Journalist in Japan
- Carolina Cia Bruun, Founder and CEO, Green Goddess
Eco Living Scandinavia & Nordic Organic Food Fair 2023
Eco Living Scandinavia and the Nordic Organic Food Fair will return to MalmöMässan, Malmö, Sweden, on Wednesday and Thursday 15-16 November 2023. For more information, please visit www.nordicorganicexpo.com.
The show will continue to work with Charity partner – ReSea. In collaboration with ReSea Project, Eco Living Scandinavia and the Nordic Organic Food Fair is tackling one of the most pressing environmental issues, the ocean plastic pollution. The partnership will see the equivalent of 100 plastic straws removed from oceans and rivers for every single visitor that attends the event.