The East of England Arena and Events Centre (EEAEC) has announced that ‘The Monster’, a gigantic inflatable 300-metre bouncy obstacle course and party event, will be coming to the venue for four days from August 30 to September 2, 2018, as part of its wider UK tour.

‘The Monster’, 300 metres long with 42 obstacles, begins its tour at Manchester Central on May 25, before moving on to tour through 6 other major city venues, including Cardiff Motorpoint Arena, Royal Highland Centre Edinburgh, and Alexandra Palace, London, and arriving at EEAEC in late August.

Joe Arditti and Nick Zuppar, promoters at Sunny Paradise Hotel Ltd., the operator and organiser of the obstacle course event and tour, described why EEAEC was chosen, “The East of England Arena and Events Centre is ideally situated for ‘The Monster’,” said Arditti, “It provides a full scale, modern and flexible venue in an area underserved by events and experiences like ours. Its excellent road and rail links, free parking and flexibility made it the stand-out venue for the region.”

Zuppar continued, “The Monster, our latest and biggest inflatable obstacle course, is going to draw even bigger crowds than ‘The Beast’, our previous event, and East of England Arena has the scope and scale to accommodate not only ‘The Monster’, but also the dazzling array of street-food pop-ups, craft beer stalls, cocktails bars and many other attractions that help create the party atmosphere we want at every venue.”

Dean Rees, EEAEC’s business development manager welcomed the decision by Sunny Paradise Hotel Ltd., saying “‘The Monster’ is going to be a very popular event if last year’s touring success of ‘The Beast’ is anything to go by. Here at East of England Arena, we want to be the venue of choice for every kind of event, from small business conferences to huge party events like ‘The Monster’, so we’re looking forward helping make it a long, bouncy weekend to remember.”

Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.