MCI Experience, a new brand of MCI Group, was formed in November 2017, by experience marketing industry veteran, Kim Myhre, who will now assume the roles of Managing Director for MCI UK and MCI Experience. This development enables MCI Experience to be offered to all of MCI’s UK clients and integrate a wide range of creative and strategic marketing disciplines. Since its formation, MCI Experience has been working fiercely towards offering a fresh and multifaceted approach to brand experiences that are engaging, inspiring, shareable and achieve business results.

Operating from a wholly new and spacious office located in central London, the hub of innovation, creativity and fast-paced business, MCI Experience embraces diversity in experiences, skills, culture and disciplines. Building on this and looking at meeting -and exceeding- the changing needs of its clients to deliver truly immersive experiences, Max Fellows, former head of client services at experiential agency Clive, and co-founder of ELEVATE Mentoring, has been appointed as Director of Client Services supporting existing clients as well as developing new client relationships.

According to Fellows: “MCI Experience does things differently and was created to better the current industry offering. It does this with a disruptive and forward-thinking mentality combined with the muscle and backing of an extensive MCI global group. Not only that but all of those who join the business get a true opportunity to shape the company’s future and define its culture. That is hugely exciting!”

“We are really excited to welcome Max to the team – his industry experience and leadership will enable us to continue to build on the strong interdisciplinary, collaborative and creative culture that our clients value,” said MCI UK & MCI Experience Managing Director, Kim Myhre. “His client services team has already demonstrated their ability to establish trusted partner relationships that have enabled our clients to design breakthrough marketing experiences.”

MCI Experience helps clients realise their marketing objectives and ambitions through innovative, meaningful, memorable live, digital and virtual experiences. The agency’s interdisciplinary design thinking and strategic approach to brand innovation is imaginative, immersive and emotive. It is more important than ever that brands create incredible experiences that deliver tangible results against business objectives. Enhancing MCI Experience’s capabilities in the UK is the group’s response to increasing customer demands for more strategic, creative and immersive experience marketing programmes.


Adam Parry
Author: Adam Parry

Adam is the co-founder and editor of Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.