By Craig Woodley, Corporate Sales and Events Director, Maxwell’s Group Events

Successful events require a balance between being informative and interactive, engaging and productive,  fun and memorable. There is a lot of behind the scenes work that goes into creating an unforgettable event and our seasoned team at Maxwell’s Group Events is incredibly passionate about turning ideas into reality. Planning events are both challenging and rewarding. To ensure that the planning process goes as smoothly as possible from the start, it’s important to keep in mind a few key components that will help the event go off without a hitch.


Communication from enquiry stage to operational delivery is key. At Maxwell’s Group Events, our dedicated team of events experts will be there from the start – from enquiry stage, to the planning phase and being there on the evening of the event with our operations team to ensure the client is never left confused or flustered.

Sound & Lighting

Creating an experience is at the heart of what we do at both Café de Paris and Tropicana Beach Club. Our clients and their guests always leave with a smile on their face after being fully immersed in the world that we have created with our clients for their events. Entertainment, lighting and sound is key to achieving this and it’s something we do very well using our extensive, top quality in-house equipment and audio-visual experts.

Quality Food & Beverage Offering

Quality food and beverage offerings are key to ensuring a successful event. We have spent three months developing our event menus that launched in March and have already had incredible feedback from our corporate and private clients. We like to be as creative as possible with our clients and have the ability to create anything from experiential food stations to bespoke four-course menus to suit a particular event theme.

Experienced Events Professionals

Passionate and experienced event professionals. This is something we offer our clients in abundance. All of the Maxwell’s Group Events team are seasoned experts in their fields, from bartenders to head chefs, we offer a ‘can do’ attitude and thrive on helping our clients achieve their vision. From the planning stage through to execution, we promise to do everything in our power to support our clients and suppliers and have a fantastic track record of this.


Transparency is key to ensure both client and venue are confident and comfortable with what is being offered. We are 100% honest with our clients whether it is regarding our rates or whether we are discussing the venue’s capabilities for an event. Our clients truly respect us for this professionalism.

Adam Parry
Author: Adam Parry

Adam is the co-founder and editor of Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.