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Live events – why consistent measurement matters

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Following this week’s launch of the EMMC, its founder Dax Callner, Strategy Director at Smyle, highlights how an industry-wide consensus on what to measure will raise the credibility of event impact. Over the last decade...

Why Experiential Marketing Is Important Today and How Photobooths Can Help You

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Sometimes called participation marketing, experiences that are designed to promote a product or brand can make all the difference in getting you noticed. To put it simply, when you provide potential clients with an...