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Live events – why consistent measurement matters

Following this week’s launch of the EMMC, its founder Dax Callner, Strategy Director at Smyle, highlights how an industry-wide consensus on what to measure will raise the credibility of event impact. Over the last decade...

Why Experiential Marketing Is Important Today and How Photobooths Can Help You

Sometimes called participation marketing, experiences that are designed to promote a product or brand can make all the difference in getting you noticed. To put it simply, when you provide potential clients with an...