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Live events – why consistent measurement matters

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Following this week’s launch of the EMMC, its founder Dax Callner, Strategy Director at Smyle, highlights how an industry-wide consensus on what to measure will raise the credibility of event impact. Over the last decade...

Top global agencies band together for better event marketing measurement

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The event industry is undergoing massive disruption and change due to the Covid-19 pandemic - with virtually all live events cancelled and a significant investment by brands in digital events and experiences. In this moment of...