Zenus Case Study 1

C A S E  S T U D Y  1

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B A C K G R O U N D

A major brand launched a new product line and created an engaging experience for channel partners attending industry exhibitions.

The brand used Zenus to gain insights of how attendees interact with their activations and analyze their performance at subsequent shows.

The purpose of the deployments was to understand what elements were successful and which areas could be improved for future events.

Read on to learn how they were able to increase the number of demos offered by 294% while achieving a 14x return-on-investment.

T H E  S E T T I N G

The exhibitor presented two products and allocated them to two separate booths. The booths were designed to simulate three different living spaces.

Booth 1: Room A / Room B / Room C

Booth 2: Room A / Room B / Room C

Each area featured different product demos with an emphasis on showcasing their usability in a real-life setting. 

Within each booth, the brand offered a range of interactive, immersive experiences designed to enable visitors to engage with the content. They were interested in capturing all data from all demo stations.

Key objectives

• Establish a benchmark for their booths
• Analyze attendee engagement in each area
• Optimize the use of space and visitor experience

T H E  P R O C E S S

Zenus installed eight devices in each booth. Three were strategically placed to capture traffic outside each booth and visitor behavior inside each room.

This allowed us to collect a range of metrics, including non-unique impressions, stop rate, positive sentiment, and demographics.

The data was available in real-time via our dashboard.

O B S E R V A T I O N S

An in-depth review of our analytics combined with observations by the booth managers, revealed that demo to traffic ratio was lower than expected.

This limitation was further broken down into two distinct categories:

1) Throughput: The booth design and number of demos offered did not facilitate a fast enough turnaround time for demos.

2) Misaligned demographics: Certain activations drew a demographic that did not align with the intended target audience or turned off certain groups.

These factors directly impacted the success of these activations and resulted in an overall low demo to traffic ratio. 

A C T I O N S

The data analysis along with the manager’s observations concluded that several actionable steps were necessary to improve performance including:

• Adding more staff on-site
• Increasing the number of demo stations
• Adjusting the layout of the booths and décor
• Removing the booth that was underperforming

R E S U L T S

The suggested actions proved to be highly successful. 

Cost savings: Dropping a physical booth that was not performing amounted to an estimated $100,000 saved per show.

Added value: The number of demos increased by 294% corresponding to an additional $120,000 in value captured based on the average cost per demo.

Return on investment: The cost to deploy the Zenus service was less than $15,000 in total, resulting in an estimated 14x return on investment.

S U M M A R Y

The Zenus analytics helped the brand maximize the value derived from their booths by combining hard data and on-site observations. 

Additionally, the Zenus technology empowered the exhibitor to keep attendee privacy protected during the course of the deployment. 

The implementation of ethical facial analysis provided richer data compared with alternatives. It also allowed the exhibitor to understand which fixtures should be improved or discarded to maximize value.

Next steps: We are working towards offering better estimates for the unique number of impressions and removing on-site staff members from the data.

The client also has further space for improving and delighting their booth visitors. Establishing clear KPIs was the first step in this direction.

Do you want to learn more?

Schedule a call with our team.

Website: www.zenus.ai 

Email: sales@zenus.ai