Independently owned experience agency, Wonder, today launched its new identity and digital rebrand, complete with new website and refreshed visual language, alongside the announcement of its European office expansion.
Working in partnership with design agency Studio Output to create a look and feel that would cut through the noise of the experience industry, the rebrand highlights the ambitions of the agency with a unique, industry-leading brand expression that holds creativity and collaboration at its core.
To create the brand’s new identity, Studio Output introduced a creative springboard, ‘A window to another world’, to highlight the truly immersive experiences Wonder creates for its clients – including the likes of Google, BT, Nike, Visa, Deliveroo, Android, Epson and Santander. The new visuals have been rolled out across all digital platforms and echoes the agency culture – a focus on partnership and creating a sense of wonder together.
Tom Maxwell, lead 2D designer at Wonder, said: “An event or experience at its core is human; living and dynamic. Working with Studio Output we wanted to create an expression that showcased the life and energy that Wonder brings to an experience while also reflecting our value for partnership. We achieve award-winning work through a process of collaboration. The output should always be something we’re both invested in and proud of.”
The rebrand also marks a step change in the direction of the company globally, with a new office launch in Amsterdam this month and further expansion into key markets set for 2020.
In updating the website, the agency has further nodded towards its global ambition, dropping the London-centric name.
Wonder’s founder and MD, Ben Turner, also recently became co-founder of Future Live Today, a digital intelligence agency for events. Future Live Today’s mission is to improve engagement, facilitate meaningful human interaction and create the analytical infrastructure to ensure events can be measured in as much depth as digital marketing channels.
Commenting on today’s launch Turner, who founded the agency back in 2012, said: “Here at Wonder we’ve long believed that discovery, insight and the power of a holistic approach are the key to crafting meaningful and authentic experiences. Our new identity resonates this creative thought process, combined with our expansion into a new European office and work alongside Future Live Today – and we’re excited to finally share this with our clients and fellow industry alike.”