International competitors in the London Marathon will be charged a £26 climate levy as part of efforts to make the race net zero by 2030.
London Marathon Events (LME) said the funds will be used to pay carbon removal company CUR8 to pull 280 tonnes of CO2 from the air.
Other measures will also be introduced, such as switching from diesel to hydrotreated vegetable oil generators.
Organisers said they were being “more ambitious” on climate targets.
LME, which runs other sporting events such as the Brighton Marathon and Swim Serpentine, said it was looking to cut about 800 tonnes of carbon a year through removals and by reducing emissions.
It will also move to using electric vehicles while encouraging participants to use public transport.
The organisation is boosting its efforts in order to go net zero by 2030, rather than 2040 as originally planned.
Kate Chapman, head of sustainability for LME, said: “Looking where are we now, 17 years out, that just feels far too long. Clearly, we need to do everything we can to reduce those emissions.
“The fact that there is something that we can do then yeah, that has been a factor in helping us to be more ambitious.”
There were about 9,920 LME participants in 2022, with 95% of the total emissions coming from their travel, though this is mostly not included in the net zero calculation.
Instead, LME said it would use the “fairly blunt instrument” of the £26 climate levy, which is taken as an average of the different distances and methods of travel used by international participants to attend the event.
The company it is paying, CUR8, uses a variety of methods to remove CO2 from the atmosphere, such as improving soils and planting forests.
Some people are critical of carbon removal, saying it provides a false sense of security and takes focus off reducing emissions in the first place.
However, Mark Stevenson, one of CUR8’s co-founders, said the firm does not tell anybody “you can claim net zero using us, because the language is evolving”.
“What we say is you can claim that you are removing this amount of carbon on your journey to net zero,” he explained.