Our Unpopular Opinion series continues with a look at how organisers design their events, and proposes expanding the team of designers…

What if events were co-created with input from your attendees, exhibitors, content designers (speakers) and sponsors? 

Instead of only relying on your usual event team members, open up the entire event design process to have your stakeholders, be the co-creators or curators. 

Don’t set limits. 


And as Duncan Wardle, Disney’s former head of innovation and creativity advised, bring in a naive expert to the mix, such as a chef. Someone who doesn’t know events and will make you create differently. 

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Dahlia El Gazar – Dhalia +

Dahlia has an OMG-attitude about all things tech and audience engagement solutions. With more than a decade of experience in the meetings and events sector, working on both the professional planning side and as an association collaborator, Dahlia is known as the coffee-fuelled ‘go-to’ source for trend-setting solutions, tech news, and social media expertise.


If you have an unpopular opinion that you would like to be published, get in touch with me at molly@eventindustrynews.com

Molly joined the editorial team in March 2019. She has several years’ experience working in broadcast and journalism, as well as marketing and PR. Past experience includes working for the BBC and independent publishing houses. If you have a story you think Molly might be interested in, please email: molly@eventindustrynews.com