The Best Use of Technology to Market an Event

Tag Digital Event PPC

Tag Digital was delighted to be crowned the winner of ‘Best Use of Technology to Market an Event’ at the 2017 Event Tech Awards.

Tag Digital specialises in PPC within in the global events sector, running campaigns in 46 countries, multiple languages and various time zones. Tag Digital has a track record of producing a return on investment consistently in excess of 400% and generating results of up to 4,000%. Specifically, the big numbers that pushed Tag Digital to win the award, were delivering 19% of pre registrations, 69% on registration to attendee and cost per acquisition of below £2 across key events for our clients.

Tag Digital is a Google Premier partner and runs campaigns across search, social, display & video – in order to hit the KPIs that our clients need.  This is usually to deliver pre-registrations, attendees, conference sales, exhibitor lead gen, awards entries or subscriptions.

Having worked on over 1,000 event campaigns, our team understands what is needed to deliver the best in class results. Through data, benchmarking and lots of optimisation our team creates enriched campaigns to deliver the highest possible numbers.


Further to this experience in different countries, cultures and languages improves our offering making it truly global.  This has helped us keep a client retention rate of 97% – including clients like UBM, Messe Frankfurt, Dubai World Trade Centre, Shortlist Media, GES and many more.

Tag Digital has a wealth of experience across many sectors within both B2B & B2C – this allows us to determine your cost per acquisition before we spend a penny.  Predicting how your budget will perform and what kind of results you would achieve. If you’d like to know more about how Tag Digital can help with your event campaigns, get in touch with our friendly team today

Adam is the co-founder and editor of Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.