A new experiential arm of Sleek Events launches this month. The award-winning boutique events agency has seen exponential growth since it began in 2015 and Sleek Events LIVE is the latest development for this versatile team to take on.

“With our experience of activations and roadshows, creating shared, immersive experiences, this seemed like the next natural step for us to take. Clearly defining our event management portfolio helps with client pitches and attracting talent to the team. In fact, we’re pleased to announce our latest recruit is Amelia Hopgood, taking on our Commercial Director role,” said Jennifer Davidson, MD and founder of Sleek Events.

Their latest hire comes with over a decade of experience of managing exhibitions, conferences and experiential events for clients such as SAP, AstraZeneca, HP Inc and Samsung. Amelia has a logical approach that allows her to keep her cool in a stressful situation. She’s known for finding her way round some tricky obstacles.

“In the past, I’ve had to find a way to keep an F1 car a surprise for an audience despite the rowdy roar of its engine backstage, and I’ve managed an exhibition build via Skype! Sleek Events LIVE is a brand extension for Sleek Events that I’m really excited about. We want to enhance the power of live experience, not just by delivering a stunning event but by creating memories,” said Amelia.

Visit: www.sleekevents.co.uk/live for more information.

Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.