Samsung has partnered with ticketing infrastructure firm Nuweb Group to integrate the platform’s capabilities into the Samsung Wallet.
Users across Nuweb Group’s network of ticketing partners, can now store event tickets alongside payment cards, and memberships for more personalized event day experiences in Samsung Wallet.
Nuweb Group has been selected as the first global ticketing launch partner for Samsung Wallet, as the digital wallet functionality expands into live events.
“We’re excited to be the global ticketing launch partner with Samsung, offering a more convenient experience for our partners,” said Anthony Escott-Lawrence, Nuweb Group Head of Product. “Nuweb Group is building the event industry’s most useful infrastructure, and Samsung Wallet perfectly complements that.”
Samsung smartphone users making event bookings through Nuweb Group, will be able to add their tickets directly to Samsung Wallet using the ‘Add to Samsung Wallet’ functionality.
“As Samsung Wallet continues to expand in the ticketing space, we’re excited to see our partnership with a global ticketing player, Nuweb Group, go live.” said Teg Dosanjh, VP, Mobile D2C Sales and Services, Samsung Europe.
Samsung Wallet also works with other content issued by Samsung partners, giving event goers one-swipe access to their tickets, travel passes and identification cards.
This will provide an opportunity for Nuweb Group’s ticketing partners to extend their customer reach among Samsung smartphone users.
The integration will allow for real-time engagement, including push notifications one hour before the event and automatic updates if an event is cancelled or postponed – ensuring fans always have valid tickets ready in their wallet.
Nuweb Group partners can also include up to two additional barcodes or QR codes for extras such as parking or food vouchers, alongside the main event ticket.
Anthony Escott-Lawrence, Head of Product at Nuweb Group, said the collaboration would enhance convenience for ticket buyers worldwide.
“Samsung Wallet takes everyday convenience to the next level,” Escott-Lawrence said. “We’re delighted to be the first partner to bring the platform to the global ticketing market.”
Since Samsung launched Samsung Wallet, the company has been committed to building experiences through open partnerships ensuring access to the platform for as many people as possible.
“Millions of fans across the world buying tickets to Nuweb powered events will now be able to add their ticket to their Samsung Wallet for seamless access.” added Teg Dosanjh, VP, Mobile D2C Sales and Services, Samsung Europe.
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Author: Elouise Mugridge
Elouise Mugridge is Group Sales Manager at Event Industry News. With over 14 years’ experience spanning conferences, exhibitions, festivals, and corporate events, she helps brands connect with event professionals through strategic sales and marketing campaigns. Passionate about event technology and industry innovation, Elouise specialises in creating opportunities that raise visibility and build meaningful connections.
