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Smyle pioneers use of gaming platform to showcase Samsung innovation for the first time

Creative agency Smyle is pushing the boundaries of virtual events – together with long-term partner Samsung – with the first ever use of gaming platform Unreal to host a fully immersive, live...

Imagination and Samsung rethink the format for media to experience the new Note20

Global experience agency Imagination has created an extraordinary hybrid event with new client Samsung. Journalists will be familiar with typical pre-briefings, where information is shared ahead of a consumer...

Samsung uses own mobile devices to livestream launch in world-first

Global electronics brand, Samsung, and Cheil Worldwide, its executive marketing agency based in Seoul, Korea, brought the Galaxy Unpacked launch to San Francisco’s Palace of Fine Arts on Tuesday 11th February. Here,...