Red Bull Racing has today announced a new partnership with leading London exhibition The Meetings Show in a move to promote the Formula One team’s vibrant new event space, MK-7, later this year.
The partnership will see Red Bull Racing introduce its state-of-the-art venue to the London show via a branded entrance reception which will feature one of the Formula One Team’s race-winning cars as a stunning centre piece to the event.
“We’re delighted to welcome Red Bull Racing to The Meetings Show in 2019, which will provide an excellent platform to launch their exciting new event space, MK-7, which I know will prove hugely popular amongst our audience of meeting and event professionals,” commented Commercial Director, Ross Barker. “As The Meetings Show enters a new and exciting phase, we are thrilled to be partnering with such an iconic, innovative and exciting brand and venue as Red Bull Racing’s MK-7. The centre piece Formula One car will only add to the show’s excitement and bring with it a taste of F1 glamour.”
Red Bull Racing is well-established in the field of hospitality, entertaining the world’s most discerning guests at all 21 races of the Formula One calendar. The venue launch is a bold move for the Team, which offers guests unique access into the world of racing, as well as the opportunity to immerse themselves in the premium hospitality and allure of Formula One.
The Team’s Head of Corporate Events and Hospitality, Nick Kenton, added: “This partnership forms an integral part of our venue launch and we’re excited to use the show as a platform to share our future plans. We want our clients to feel immersed in our world and this will be Red Bull Racing’s first opportunity to bring a touch of Formula One to the events industry.”
The Meetings Show takes place at London’s Olympia on 26-27 June 2019.