Pride in London has announced the appointment of innovision as its new production partner for 2018.

The exciting new partnership follows confirmation from the Mayor of London that Pride in London has been re-appointed to organise The Parade for a further five years. Together with innovision, Pride in London will begin developing the 2018 event for the LGBT+ community in London.

innovision creates unique and iconic experiences for everyone from sports organisations to large companies and governments – both internationally and in the domestic market.

After a thorough process, Pride in London selected innovision for their impressive experience with other major London events including the Athletes Parade after the Olympic and Paralympic Games in 2012 and 2016 and Queen’s Diamond Jubilee. Their wealth of experience across a broad range of events and clients will be a brilliant addition to The Parade this year.


innovision stood out for its commitment to Diversity and Inclusion, both within their workplace and supply chain. This is demonstrated by the company’s own event, Parallel London, a sports festival focussed on accessibility.

Siobhan Linard, operations director of Pride in London, said: “We want to thank Underbelly, our production partner for the past four years. They have been pivotal in helping us grow Pride into the event it is today. Underbelly are moving to focus more on their own-brand productions, and we wish them well with their exciting future. We are now looking forward to developing The Parade further with our exciting new partner, innovision.”

Ed Bartlam, Co-Director of Underbelly, said: “We have been honoured to work with Pride in London for the last four years and extremely proud of our role in what is such a vital and inspiring event. With a very heavy heart, we have taken the difficult decision to focus on our own festivals and events in the next few years, but we feel confident that we leave Pride in London in fantastic shape and with a brilliant volunteer board and wider team at the helm. Underbelly has loved working with this team and we look forward to seeing and supporting the continual development of Pride in London in the coming years.”

Mona Mohtadi, Operations Director at innovision, said: “We are particularly excited to be working with the Pride in London team. This is not only because diversity and inclusion at the heart of our values at innovision; but the potential of our combined knowledge and expertise provides a dynamic platform for one of the world’s best-loved Pride Parades to continue to flourish. The team at innovision is very much looking forward to a highly successful collaboration and sharing our experience of the past 10-years; where the agency has been at the heart of many of London’s most significant major events.”

Claudia Douglass, Managing Director and Co-founder at innovision said: “This is the best, best project to be associated with. It is managed by passionate people and delivered with joy, purpose and meaning. We are beyond proud.”

Andrew Douglass, Chief Executive and Co-founder at innovision said: “Apart from my family, there are three things I care about more than anything in the world – diversity, inclusion and London. So, the opportunity to work with the team and wider community at Pride in London will not only be an honour for innovision; it will also be one of the highlights of my own career.”

Adam is the co-founder and editor of Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.