Podcast: Easyfairs talk B2C expansion via pop culture events

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This week’s Event Industry News podcast welcomes Nil Sonmez from Easyfairs to the show.

Nil joined host James Dickson to talk about the development of the company’s pop culture events, a venture that allowed the company to tap into previously unexplored B2C marketplaces.

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During the podcast, Nil explains what led to the acquisition of their first Comic Con style event, and why their ownership of venues in Europe was a major factor in the decision to expand its pop culture portfolio.

Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.