, the global leader in simple meetings management is delighted to announce its new Preferred Meetings Program at Global Business Travel Association (GBTA) in Berlin 2018.

The new ground breaking tool allows companies to develop a preferred program for meetings, via a fully automated system. Hotels and meeting venues can now load company specific negotiated rates, delivering unprecedented savings for meetings and events.

The system also includes a dynamic tracking tool, which will monitor popular meeting venues and automatically request them to load preferred rates. This builds on the already extensive revenue management technology, which enables venues to yield spaces and deliver dynamic pricing with over 35% of bookings including a discounted rate.

Commenting on the launch, Ciaran Delaney CEO & founder said, “I’m really excited to be launching this new tool at GBTA Berlin. This is the first time a technology has addressed collating preferred rates for meetings. No more manual handling of rates and terms, our system automates all of this, providing efficiencies for venues and savings for corporate clients. What is truly unique about this technology, is that it can apply to a 20 person meeting booked online or a larger residential event sourced via our RFP platform. This makes it an extremely powerful tool for all meeting types.”

Adam Parry
Author: Adam Parry

Adam is the co-founder and editor of Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.