Twenty-five years after it was founded, communications agency ‘mcm creative’ is entering a new phase with a strengthened leadership structure, an expanded board and significant new client wins.
Having played a central role in the commercial, financial and operational leadership of mcm for the past five years, as Financial Director, Alex Milligan will lead the agency as Managing Director, alongside an Executive Leadership Team comprising of Natalie Allen, Director of Client Services; Hugo Dawson, Director of Strategy and Content; and Rob Morrison, Client Engagement Director.
All four will sit on the mcm main board, with a shared mandate to shape the agency’s future direction and ambitions.
The changes come during a period of strong momentum for the independent agency, with significant recent client wins and investment in senior talent adding to its capabilities.
The new leadership structure reflects mcm’s continued evolution as a creative communications agency, with greater depth across strategy, content, creative and experience as clients look for more connected ways to engage their audiences.
Natalie brings a background in senior agency and client leadership, with a strong track record in agency growth. Hugo combines deep strategy and content expertise with significant agency leadership experience, while Rob continues to bring extensive commercial and industry experience and an established network of relationships across the sector and beyond.
Together, the new leadership team gives mcm even greater scope to connect its capabilities around clients’ evolving needs and shape what comes next.
Alex said:
“Twenty-five years gives us an incredible foundation, but what excites us most is the opportunity ahead.
We’re at a point where there’s real momentum in the business and permission to think bigger – about the kind of agency we want to be, the work we want to be known for and where we choose to invest our energy and ambition.
We have the experience, appetite and opportunity to shape the future of mcm, and that’s an incredibly exciting place to be.”
The leadership changes also mark an important transition for Nicky Milligan, who moves into a CEO role after 15 years as Managing Director. Nicky remains on the mcm board, which will continue to report to mcm founder and Chairman Neil Crespin.
Crespin said:
“When you start a business, you don’t spend much time imagining what it might look like 25 years later. You concentrate on doing great work, looking after your clients and building something people want to be part of.
A lot has changed over that period, and this transition is about utilising our enviable heritage, to give the business the confidence to keep changing.
I’m enormously proud of what mcm has become. And I’m excited that its next chapter won’t simply be a continuation of the last one.”
Author: Kizzy Allott
Kizzy Allott is Publisher at Event Industry News, where she has been a driving force behind the brand for over a decade. With a deep understanding of the events sector and a passion for storytelling, Kizzy leads the platform’s commercial and content strategy, connecting the industry through news, insights, and meaningful conversations. She is dedicated to championing innovation, amplifying industry voices, and ensuring event professionals stay informed, inspired, and future-focused.
