Edible Engagement Events Agency, Feast & Fable has announced the appointment of Lucinda Barber as Head of Client Services, marking a professional reunion more than ten years in the making with founder and creative director Jenny McNeill.
The move brings back together two of the minds behind some of the UK’s most talked-about immersive food and storytelling experiences and signals an ambitious new chapter for Feast & Fable as it accelerates its growth across brand, corporate and cultural experiences.
Barber and McNeill first met and worked together over a decade ago at Gingerline, during the early days of immersive dining, when the format was still emerging and experimentation was part of the process.
“Ten years ago this year, Lucinda and I met working on Gingerline,” says McNeill.
“Back then, we were building something breathtakingly brand new, ambitious and slightly bonkers – immersive dining before most people quite knew what that meant. And Lucinda was right there in the thick of it.”
When McNeill went on to launch Gingerline’s Flavourology, Barber became a pivotal collaborator, helping shape ideas into deliverable, large-scale experiences.
“When I launched Flavourology, Lucinda was a sounding board, a strategist, and a steady brain when everything felt exhilarating and chaotic in equal measure,” McNeill adds.
“She understood the vision before it was fully formed, and together we shaped it into something real.”
From warehouse takeovers and pop-up dining environments to internationally delivered experiential projects, the pair built a reputation for brave ideas, meticulous delivery and work that stayed with audiences long after the final course.
After forging separate but complementary career paths – what McNeill describes as “a five-year plot gap, with different projects, different challenges and different worlds,” the two have now reunited at Feast & Fable, bringing together deep experience across both B2C ticketed experiences and B2B brand activations, a combination that remains rare within the events industry.
“And now,” says McNeill, “we’re back together again. I’m beyond proud and a whole world of other emotions, including excited and delighted, to share that Lucinda is joining Feast & Fable as our new Head of Client Services.”
“I was thinking about what I really wanted from my next chapter and it kept coming back to the same thing,”says Barber.
“Small teams, big ideas, trust, and getting brilliant things done. Of everyone out there, Jenny was the only person I could see myself doing that with. We know how each other works, we trust each other completely, and we care about the same things.”
A Reunion Built on Shared Values and a Clear Creative Vision
For Barber and McNeill, the reunion is less about nostalgia and more about timing.
Over the past decade, Barber has partnered with global brands and internal teams to grow business through bold, insight-led brand experiences – building trusted client relationships and collaborating across teams to turn ambitious creative ideas into work that truly connects with audiences and drives measurable impact.
“Lucinda is a rare talent,” says McNeill.
“She understands large-scale B2C- the operational complexity, the marketing challenges and the stamina required to deliver at volume. But she also knows how to build rock-solid strategy underneath ambitious creative for B2B brands. That scaffolding is what makes the magic sustainable and delivers the ROI brands need.”
In parallel, McNeill has grown Feast & Fable into a studio recognised for its emotionally resonant, story-led work- immersive, narrative-driven edible experiences that sit at the intersection of food, performance and place.
At Feast & Fable, where big ideas meet meticulous delivery, that balance is central.
“Big ideas only work when the foundations are strong,” McNeill adds.
“That’s why this reunion feels less like the next chapter, and more like a story that’s been unfolding for a decade.”
Together, Barber and McNeill are focused on growing the studio in a way that remains intentionally hands-on: small senior teams, deep collaboration with clients, and a commitment to work that feels meaningful rather than formulaic.
“We’re not interested in doing more for the sake of it,” adds Barber.
“We’re interested in doing work that people remember-experiences that feel personal, considered and alive.”
As Feast & Fable enters its next phase, the reunion signals not just a strengthening of leadership, but a renewed commitment to experiential storytelling with depth, precision and heart.
Author: Sam Hyland
Sam is the assistant content manager for Event Industry News (EIN). Sam is involved in publishing news stories, videos and podcasts. Sam also collates the latest stories for the EIN e-newsletter. If you have a press release or story you think we might be interested to know about please email features@eventindustrynews.com
