Ingenuity London, a business development consultancy, has taken its B2B marketing events to Europe for the first timewith the launch of its new business event in Amsterdam on 5th June.
Following success in the UK, the event will focus on video content, aiming to facilitate opportunities for brands and agencies in this area.
Covering everything from creative, strategy, production, animation and tech, the event will introduce brands looking to meet agencies who can create video content to help engage, educate and inspire consumers and customers alike.
Brand names such as UberEats, Expedia, VodafoneZiggo and TomTom are on the guestlist so far.
Amsterdam was selected due to the number of notable brands headquartered there, the wealth of creative agency expertise in the city and proximity to London for UK agencies.
Ingenuity’s move to take its new business events to Europe is part of a wider global expansion strategy for the company, including an event in New York planned for September, as it looks to build on continued success and growth in the UK.
The events are a crucial part of the new business consultancy’s integrated Business Development model that also comprises lead generation, content, PR, insight, agency recommendations and brand partnerships. This unique eco-system gives Ingenuity a holistic and in-depth knowledge of the market which helps the team deliver intelligent, viable and timely opportunities for brands and agencies.
Charlie Dudgeon, head of European events at Ingenuity, said: “After a decade of refining our events in London, they have gone from strength-to-strength. We are looking forward to taking this proven format to new markets.
“Amsterdam is a creative hub for brands and agencies making it the ideal city in which to launch our events outside the UK. We’ve seen an increase in brands from European headquarters flying over to London to attend our events over the past couple of years, so now is the perfect time for us to bring the events to them.”