IMG, a global leader in sports, events, media and fashion, has been appointed as the exclusive sales agent for UEFA EURO 2020™ Official Hospitality in England, Scotland, Wales, Northern Ireland and Republic of Ireland. Official Hospitality packages for UEFA EURO 2020™ will be marketed to customers residing in these countries uniquely through IMG.

IMG is the first sales agent officially appointed by UEFA Events S.A. for the commercialisation of UEFA EURO 2020™ Official Hospitality. IMG has a proven track record as a successful UEFA sales agent, the two organisations having worked together during UEFA EURO 2008 in Austria and Switzerland, the 2011 and 2013 UEFA Champions League™ finals in the UK; and UEFA EURO 2012 in Poland and Ukraine.

Martin Kallen, UEFA Events S.A. CEO, said: “UEFA Events S.A. is pleased to work with IMG. I am certain that IMG will once again achieve very impressive sales results as they have always done in the past.”

Jonathan Cocke, senior vice president & managing director of stadia and hospitality, IMG, commented: “We are delighted to be the exclusive appointee of UEFA Events S.A. in England, Wales, Scotland, Northern Ireland and Ireland for customers to purchase official hospitality packages for UEFA EURO 2020™ matches. 


“IMG is the only source of official hospitality packages for customers based in these markets, with exclusive allocations for matches at Wembley Stadium in London, Hampden Park in Glasgow, Dublin Arena and other tournament venues, including the final, both semi-finals and the other matches to be played at Wembley. UEFA EURO 2020™ will be the 60th anniversary of the UEFA EURO tournament and a major global sporting event in 2020, and we are looking forward to playing a key role in the success of the tournament.”

UEFA EURO 2020™ will be played across 12 venues in 12 different European countries. The tournament will commence on Friday 12 June 2020 at the Stadio Olimpico in Rome. The final three matches – the two semi-finals and the final – will be played at Wembley Stadium in London.

The UEFA EURO 2020™ Official Hospitality programme will guarantee premium tickets, gourmet catering and elite viewing positions at top-class venues from a wide range of exclusive packages. Official Hospitality options will be available on a first-come, first-served basis from June 2019, and there will be a pre-sale period for existing box holders at the venues beginning in May 2019. Each of the 12 cities hosting UEFA EURO 2020 are prime European destinations, which will provide the backdrop to what will be a festival of world-class football from June to July 2020.

Adam is the co-founder and editor of Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.