Frameless London leads the charge in UK’s digital transformation of the events sector


–       Cites world’s leading brands including Diet Coke, Netflix and several Estee Lauder brands amongst its top clients

–       Utilises cutting-edge digital technology to create bespoke immersive experiences for clients

–       Creates innovative and imaginative formats for brands looking to harness the true power of ‘experiential’

London’s first purpose-built immersive venue – Frameless is an award-winning and much-acclaimed multi-sensory event space that has fast cemented itself as the authority and venue-of-choice for those looking to embrace the true power of ‘experiential’.

With events becoming an increasingly important tool for marketing, PR, community engagement and business, Frameless has been able to capitalise on the notable demand for ‘experiential’ events, driven by factors including technological advancements, changing consumer preferences, and competitive dynamics.

A leader, disruptor and innovator within the capital’s competitive events sector, since it launched in October 2022, it has been providing market-leading tailor made solutions with imaginative and unforgettable formats that connect with audiences in new and more meaningful ways.

It has offered its unparalleled event experiences for some of the world’s leading global businesses, citing brands Hublot, Creed, La Mer, New Balance, BBC, Netflix, L’Oreal, Diet Coke, Cult Beauty and Pandora as clients.

Frameless is at the forefront of the digital transformation of the events sector and is well equipped to meet the desire from businesses looking to break away from ‘traditional events’. It is the UK’s first purpose-built immersive venue, and the largest permanent multi-sensory immersive digital art experience, located in 30,000 square-feet in the heart of Marble Arch.

A totally unique venue that offers four spectacular ‘gallery’ spaces to be hired individually or  exclusively, it provides complete versatility for events of all nature – ranging from brand launches to dinners, receptions, conferences, and awards ceremonies. Its capabilities are unmatched.

Housing masterpieces from the world’s most iconic, and emerging artists, reimagined beyond belief using cutting-edge digital art technology, those looking to harness the power of experiential have access to Frameless’ industry leading in-house ‘studio’ team. They create a myriad of bespoke backdrops and content utilising its unique, creative storytelling capabilities – and with software that allows for changes in real-time, to create an environment that is bespoke to each client.

It is headed up by two figureheads in the events and technology sector. Dean Drury, Frameless Events Sales and Marketing Lead, is a highly respected events professional with 25+ years’ experience at some of London’s most iconic cultural venues including the Saatchi Gallery and the Royal Opera House. Simon Kentish Frameless CTO, is an accomplished tech entrepreneur and digital transformation consultant with equivalent experience – delivering transformational projects, immersive event platforms and technologies for enterprise.

Providing a 360 degree approach to its offering, Frameless works with the very best suppliers including Rhubarb Hospitality Collection – an internationally renowned business, that brings an unrivalled flair and an eye for detail to every event they deliver. Each menu is designed to reflect both the seasons and current food trends, created with delicious quality ingredients, with a nod to the immersive nature of its surroundings.

This is underpinned by a portfolio of chosen, best-in-class preferred suppliers who bring their niche skills to play in this unique environment.

Adam Parry
Author: Adam Parry

Adam is the co-founder and editor of Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.

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