First Event is elevating how events are planned and delivered in an industry where budgets are tightening, and audiences expect more from every engagement. The company is proud to announce that Chloe Patrickson has been promoted to head up the evolved Creative Strategy department, a move that solidifies First Event’s commitment to creating events that drive momentum and deliver measurable impact.
As a seasoned event strategist Chloe’s leadership of this specialised department ensures that every brand experience is purposeful, insight-driven, and designed to generate lasting impact. In today’s landscape, where events have evolved into crucial touchpoints for ongoing engagement, this dedicated function enables First Event to scale its expertise further, delivering the sophisticated, results-oriented framework that clients have come to expect as standard.
“Events today need to do more than make an impression in the moment; they need to create momentum, strengthen brand relationships, and deliver tangible results,” said Richard Murphy, MD. “The creation of this dedicated Strategy Department reflects our commitment to embedding high-level consultancy at the heart of everything we do. Under Chloe’s leadership, we are ensuring that every event is as strategically effective as it is creatively inspired.”
Alongside its strategic evolution, First Event has experienced sustained growth in production delivery, with an increasing number of large-scale and technically ambitious projects. As creative strategy becomes more deeply embedded across its work, the agency is continuing to invest in the innovation and technical expertise required to bring bold ideas to life. This next phase of growth includes plans to appoint a Technical Director, underscoring First Event’s commitment to uniting strategic insight, creative vision, technical innovation, and expert logistics.
Author: Elouise Mugridge
Elouise Mugridge is Group Sales Manager at Event Industry News. With over 14 years’ experience spanning conferences, exhibitions, festivals, and corporate events, she helps brands connect with event professionals through strategic sales and marketing campaigns. Passionate about event technology and industry innovation, Elouise specialises in creating opportunities that raise visibility and build meaningful connections.
