Xeim, the marcomms division at Centaur Media and the company behind the Insight Show and Marketing Week Live, has made the move to incorporate the two events into its Festival of Marketing.
The two-day Festival will include the two additional events for the first time this year at Tobacco Dock, London, after which, they will no longer run as stand-alone events.
Steve Newbold, group managing director at Xeim, said: “Festival of Marketing offers a much richer and more commercially valuable experience for our customers than a traditional trade exhibition.
“By combining our market-leading events under one roof, we can add more value for our delegates and commercial partners.”
The Festival attracts over 4,000 senior marketers to listen to 250 speakers across its 12 stages. It has already announced its celebrity headliner , Rose McGowan, the actress, writer and entrepreneur, who will inspire the audience to think about gender boundaries and their impact on society.