Crowd Connected and Mapwize unveil partnership with public demonstration at Event Tech Live

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Integration provides best-in-class solution for app-based indoor navigation 

Crowd Connected, whose visitor tracking technology is widely used across the global events industry, and Mapwize, a leading indoor mapping provider, today announced the availability of an integration of their respective platforms.

The integration enables events and venues to provide a best-in-class navigation experience for event attendees, delivered through the official mobile app.

By licensing the combination of Crowd Connected’s accurate indoor positioning system and Mapwize’s interactive maps, event organisers enable attendees to accurately locate themselves, search for any location of interest and automatically generate the most appropriate route. Once the route is followed, positioning is updated to provide real-time progress.

The navigation solution received its first public demonstration at Event Tech Live, Europe’s only show dedicated to event technology, in London last week, where it generated widespread acclaim from app developers and event organisers.

Video footage – combining a walk around the show floor with in-app screen capture of the route followed – can be seen below:

In an unusual move, Crowd Connected has also published an image overlaying the actual data points gathered from walks around Event Tech Live on a floor plan graphic. This powerfully illustrates the accuracy of Crowd Connected’s indoor positioning system.

Unlike a number of other indoor positioning systems, Crowd Connected’s technology does not require fingerprinting or other time-consuming calibration. This is impractical in a live event environment such as an exhibition, where frequently the build phase is only completed shortly before the public is admitted.

The Crowd Connected-Mapwize solution is now available to any app developer who wants to provide in-app navigation, via a straightforward code integration.

Crowd Connected CEO James Cobb said: “Mapwize is the perfect partner for our indoor positioning system, enabling us to provide events and venues with navigation in addition to location analytics and mobile engagement.

“We were delighted by the positive response we received from everyone who had a demonstration of the navigation experience at Event Tech Live.”

Mapwize CEO Médéric Morel said: “Crowd Connected extends the scope of our mapping technology by providing real-time location intelligence. This is a game changer in the event industry.”

Molly Hookings
Author: Molly Hookings

Molly joined the editorial team in March 2019. She has several years’ experience working in broadcast and journalism, as well as marketing and PR. Past experience includes working for the BBC and independent publishing houses. If you have a story you think Molly might be interested in, please email: molly@eventindustrynews.com