The CHS Group, organisers behind the CHS Show and CHS Awards, have announced a new vision and growth strategy for the business. The announcement follows another successful event for the group, in Leeds earlier this year, and represents the next evolution of the business within the meetings, hospitality and events space.
The vision includes the development of a new CHS Group brand identity that will sit above the show’s portfolio of events, a new CSR commitment from both the business and for the industry, and plans to grow the group’s portfolio of events. The new ambition forms part of a two-year development strategy for the group.
“The response from the CHS Show and CHS Awards was incredible and was an amazing way to celebrate 10 years of growth within the events market,” comments Emma Cartmell, Chief Executive Officer, CHS Group. “Since then we’ve been doing a lot of soul searching in terms of how we can take our brand forward. Now we have an ambition, a vision, and a strategy that allows us to make more positive impacts on the industry. It’s a really exciting time.”
The CHS Group brand will now sit above the group’s portfolio of events, which also includes the CHS Awards, Independent Venue Roadshow collection and the London MICE Forum. The group will also be announcing a new industry wide CSR initiative later in the Autumn with other portfolio news expected before the end of the year.
“We’ve always said one of our main objectives is to be ‘of service’ to both our exhibitor community and our visitors, and we’ve got some amazing plans to do both over the next few months and into 2020,” concludes Emma.
The CHS Show took place at the first direct arena, Leeds, April 2019, and achieved a 16% growth in hosted buyers, and a 9% growth in the show footprint. The show will return to the venue again 28th April 2020.