Cheerful Twentyfirst has shared the promotion of senior talent Georgina Burrows to the newly created role of Global Strategy Director. Georgina steps into a management position to reinforce the agencyʼs long-term commitment to strategic excellence, audience insights and measurable client impact.
In this new position, Georgina will be responsible for driving strategic consistency and excellence across Cheerful Twentyfirstʼs client portfolio. Following a four-year, highly successful audience strategy at Sport Beach, Georgina will play a critical role in expanding the agencyʼs Audience Above All approach, connecting insights with new partnerships and broader opportunities to solve client challenges.
Additionally, Georgina steps into a management position to lead an integrated team of experts across marketing, delivery and client services to ensure exceptional value and ROI.
Speaking on the promotion, Steve Quah (CEO Cheerful Twentyfirst) shared; “Georgina joined us in 2021 as a trusted strategist on some of our biggest global accounts. Since then, she has gone from strength to strength, leading winning pitches and expanding our strategic thought leadership. As our clientsʼ challenges become more complex, our responsibility is to bring sharper thinking, deeper insight and clearer commercial outcomes to the table. Weʼre excited to see Georgina lead a team to meet this challenge head on.”
This senior promotion also follows the launch of Cheerful Twentyfirstʼs new I.P. The Audience Playbook™ —a framework of behavioural science, their own strategic research and decades of live event experience to differentiate this brand experience agency from any other in the market.
Author: Sam Hyland
Sam is the assistant content manager for Event Industry News (EIN). Sam is involved in publishing news stories, videos and podcasts. Sam also collates the latest stories for the EIN e-newsletter. If you have a press release or story you think we might be interested to know about please email features@eventindustrynews.com
