BMW’s Vision iNEXT Airborne Road Show with Vok Dams


Munich, New York, San Francisco and Beijing – four destinations on three continents in five days. The new car press launch was inspired by Jules Verne’s “Journey Around the World in 80 Days”. Award-winning live marketing agency, VOK DAMS, took BMW’s visionary concept, the BMW Vision iNEXT vehicle, across the globe on a press tour. The challenge was to design and manufacture a suitable presentation setting inside a Lufthansa Cargo Boeing 777F to feature the car at its best. 

Hear more about this award-winning event as well as other examples of the global live marketing’s agency’s work at the Event Design Lecture Series at University of Westminster on Monday 7th October from 5pm – 8pm.

VOK DAMS CEO, Colja Dams, will be discussing how the agency’s approach to Agile Event Design concept works using the Vision iNEXT Airborne Road Show and other case studies including closing down Miami airport to launch a new model of Lamborghini. 

A drinks reception will follow the lecture sponsored by Protec European Events and Event Tech Lab. Tickets are still available for this lecture and other lectures in the Event Design Lecture Series on Eventbrite. 


Register here: Agile Event Design with Colja Dams.

Molly joined the editorial team in March 2019. She has several years’ experience working in broadcast and journalism, as well as marketing and PR. Past experience includes working for the BBC and independent publishing houses. If you have a story you think Molly might be interested in, please email: