We spoke to Juraj Holub, Marketing Director at Slido to share examples of the successful use of this often-overlooked data.

There is a growing number of clients who analyse the captured interaction data to build the programmes for their upcoming conferences. By interaction data we mean submitted questions, poll results, and key topics. For example, Festival of Marketing in London reviewed the audience questions and looked for any recurring themes after the event. It was one of the inputs for building the agenda for the following year.

Another exciting use case comes from London, too. One of the UK’s leading media organisations used poll results collected from the participants live in the room to create headlines in post-event news articles. Publications and research companies often spend months collecting answers from a sufficient sample but, when you have 300-400 professionals in the room, you can do it instantly with live polls.

The rest of this article can be found in the Conference Buyer’s Guide, to continue reading click here

Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.