Associated Luxury Hotels International (ALHI), a leader in luxury hotel sales for meeting incentives, conventions, and exhibition (MICE), welcomes the addition of Silvia Zamora to the ALHI executive team. As ALHI’s new Vice President of Meeting Design and Experience, Zamora will lead and accelerate the company’s vision for meetings and events in partnership with more than 250 member hotels and partners.
Prior to joining ALHI, Zamora spent seven years at Virtuoso, a global network of travel agencies specializing in luxury and experiential travel, where she led the organization’s major pivot from in-person to digital events. She also produced the company’s well-attended Virtuoso Travel Week in Las Vegas and their International Symposiums, Forum and Chairman events for many years. Zamora culminated her tenure at Virtuoso as the Director of Event Operations.
Zamora is looking forward to elevating ALHI’s global profile, expanding the company’s market strategy in the U.S., and developing a team of event experts. “Designing events with ALHI’s broad portfolio of member hotels will be an exciting adventure,” said Zamora. “ALHI has been a leader in the MICE industry, especially during the pandemic, and I’m thrilled to be joining this talented team. We plan to launch some incredible offerings in 2022 and beyond,” added Zamora.
With over 25 years of experience in the meetings and events industry, Zamora honed her skills with positions at Motorola, the Henry B. Gonzalez Convention Center in San Antonio, as well as roles producing events in the tech, pharmaceutical, and banking sectors.
Zamora graduated from the University of Texas at Austin with a bachelor of science degree in advertising. And she is also certified as a meeting professional (CMP) with certificates in meeting management, sustainable events, event design, virtual event & meeting management, and pandemic on-site protocol.
“We are excited to welcome Silvia to the ALHI family,” said Mike Dominguez, President & CEO of ALHI. “Silvia’s experience in the luxury event market as well as her continued commitment to the meeting planning profession will enhance ALHI’s journey of creating educational and experiential events that connect our clients with the hotel members that we serve in a global sales capacity.”
ALHI partners with many of the world’s top hotel brands including world-class resorts, cruise ships, and DMCs to provide mutually beneficial sales and marketing experiences to their clients and customers.