AMR – behind the letters of event strategy


Denzil Rankine, author and thought leader in the global events and exhibitions industry, founded AMR in 1991 as a specialist in due diligence before developing the business into a strategy consultancy.

In this episode, after doing the background on AMR, Denzil talks about writing Reinventing Live – The Always on Future of Events with Marco Giberti through lockdown, before digging into the company’s new Exhibition 3.0 framework.  

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Adam Parry
Author: Adam Parry

Adam is the co-founder and editor of Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.

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