Agency Spotlight: Unicorn Events


This article is brought to you in association with Macroart

Agency Spotlight, the latest addition to the Event Industry News site, profiles the top of the pyramid, the design and creativity behind brand activations, experiences, exhibition USPs and the greater live event model.

Sponsored by print specialist Macroart, these pages will profile agencies of all sizes, looking at how and why they started, with what ambition, key projects, relationships with the supply chain and a whole lot more besides.

If your agency has a fitting story to tell, get in touch: 

Agency: Unicorn Events Ltd
Formed: 2016
Annual Events: 11-50
Staff: 11-50
Offices: 2

Mantra: Be Curious


The agency was sole founded in 2016 to create an agency service that bridged traditional logistics with creative brand experience. The agency was founded to deliver transparent and honest event experiences for EMEA based clients.

Leadership: Hannah Luffman

Hannah Luffman worked in events for 10 years before founding the creative services agency. Hannah believes in transparent business exchanges and driving the live event experience through content and engagement.

Key services and sectors served:

We focus primarily in media and tech industries and deliver events with a brand activation focus and attendee engagement at their core. We deliver global product launches, press events, conferences and exhibitions, incentives and standalone brand activations.

Our typical events are EMEA based in weird and wonderful locations. They are conference type events for approx 200 people with a heavy focus on content and design. Our logistics experience is a given and we are hired for our understanding of our clients objectives and return metrics.

Pictures of our 3-day roadshow with Boots No7 Laboratories new skincare collection. Alongside Ogilvy we completed the creative design and fit-out including all roadshow logistics. 

What the future holds:

The agency sees continued record growth and expansion into new offices. We have a 3 year plan to grow to 40 members of staff and most importantly expand the offering of the Unicorn Studio focusing on content development and design. We will continue to expand our US footprint from our NYC office and become a truly global agency.

This Agency Spotlight is sponsored by Macroart

Macroart challenges the assumptions about a ‘typical print company’. With a fair bit of cool kit to turn clients’ visions into reality, Macroart’s enthusiastic, committed and talented team delivers some of the most complex print projects in live events, retail and interiors.

Adam Parry
Author: Adam Parry

Adam is the co-founder and editor of Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.