Leading global brand experience company, Cook & Associates, is celebrating 25 years on the world event stage, marking another year of sustained growth (20% year on year) and significant expansion.
A full-service organisation, the company provides strategic in-house delivery across design, production, show support and lifecycle management. In 2018, Cook & Associates delivered over 110 complex stand and chalet projects at 58 events around the world, creating memorable brand environments with immersive customer experiences. With a 98% client retention rate, long-standing clients include international brand leaders such as Qatar Airways, Ultra Electronics, FLIR, AIA, Crane Aerospace & Electronics, and Revision Military.
Managing Director Kim Bradbury expands on the company’s successful formula: “When we established our international operation, we had a clear vision of creating something genuinely different in the exhibition industry. Above all, we wanted to provide a consistent service anywhere in the world, with transparent fixed costs and exceptional support levels. Over the past 25 years, we have refined this approach and continuously evolved our scope to provide a complete brand experience, reflecting the needs of our wide and eclectic client base. We are immensely proud of our 98% client retention rate, maintained now over many years, which underlines just how successful this approach has been. Ours is a fiercely competitive industry that demands constant innovation across all aspects of our work – from strategic brand management, exciting design concepts, immersive technology deployment and brilliant project execution. Success relies on never standing still, delivering exciting events for our clients and their customers, matched by outstanding customer service – created by the great team of people that make up Cook & Associates today.”
A highly successful apprenticeship programme has featured as part of Cook & Associates’ growth strategy, with 5 of the current team members taking permanent positions in all areas of the business. 30 staff are currently based at Cook & Associates’ UK headquarters, close to Birmingham, with offices also in the United States and Singapore, supported by an expert associate network around the globe.