Anna Abdelnoor, a freelance corporate event producer, is co-founder of the not for profit group Isla, which launched in September, focused on supporting and encouraging the event industry’s transition to sustainable working practices.
In this episode, Anna discusses the huge appetite for solutions she discovered in putting the organisation together last year, how she has worked with agencies in the thick of the industry, her founding partners, to take the competition out of the sustainability question and how there should be basic, minimum standards that everyone works to.
We talk about the collective want for an independent, representative body that inspired Isla, the organisation’s training manifest, how to manage sustainability, setting KPIs, approaches to event design, the budget question and much more besides.
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