Your word-of-mouth marketing starts as soon as you open registrations. When you announce an event, you usually get a lot of attention right away. People register, sponsors announce their involvement, and maybe some speakers post about it on social media. After that, everyone waits eagerly till event day. But did you know you can encourage people to promote your event as soon as they register before the event? Walls.io Echo is built to fill that time gap, turning the quiet weeks before event day into a word-of-mouth campaign.
How Walls.io Echo leverages the time between announcement and event day
Walls.io Echo is the number one tool for organic event promotion. With Echo you can give attendees, speakers, sponsors, or employees a one-click way to become an ambassador of your event. All they have to do is choose a pre-determined sharing card, Echo fills in the caption, their profile photo and a background, and the post goes out to LinkedIn, Instagram, X, Facebook, WhatsApp, Telegram, SMS, or email in under 30 seconds.
Every card includes its own tracking link, so you’ll be able to see which posts, sharers, and platforms are actually driving clicks and sign-ups. Viral Tracking shows how a single post spreads through a person’s network. This is a great visual to include in a results deck.
Event Fest drove 250 organic shares with Walls.io Echo
Event Fest, the largest event marketing festival in the Czech Republic and Slovakia, used Echo to scale their brand and energize their community. During the 60-day campaign, people shared the content 251 times. This led to 2,109 page views and 802 clicks. The campaign increased the visibility of the festival by 3.2 times compared to the paid channels alone. “It felt less like advertising and more like people genuinely becoming part of the Event Fest story,” said Jakub Klimeš, CEO of Liventa and Event Fest’s director. To learn more about the campaign, read the full Event Fest showcase.
The social wall of Event Fest showing Echo cards and success story stats.
How to move forward with Walls.io Echo
You can start by learning how Echo works. Then you might want to take a look at this event manager’s guide to word-of-mouth marketing, which walks you through planning a campaign from start to end. At the end, you’ll be able to turn your audience into your marketing team.
Try Echo → book a demo.
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Author: Tegan Double
Tegan Double is an Advertising Campaign Consultant at Event Industry News, working closely with brands and organisations across the events sector to create targeted, results-driven campaigns. Helping partners amplify their message, reach the right audiences, and tell compelling stories through industry-leading media and content.
