Event industry PR & social media agency, Vividink, has strengthened its social media team with the appointment of Jenna Crutchley to the role of social media manager.
The appointment follows an increase in demand from Vividink’s clients seeking to boost their social media presence and adopt a more strategic approach to how social media is used in marketing.
Bethany Smith, Vividink’s head of social media, explains, “Welcoming Jenna to the team reflects our growth and changes in the marketing world, which we’re excited to explore with her. So far, she’s shown an eagerness to learn and a natural instinct for creative thinking; both will take her far in her career.”
In her role, Crutchley will assist with planning and monitoring campaigns, interpreting data and creating actionable insights for clients.
Jenna Crutchley reflected on her new role, explaining, “I’m thrilled to be part of the team and learn all things social media, with help from Bethany and the in-depth course I’ll be taking. I’m sure I’ll pick things up quickly. I am very excited to attend my first event (Event Tech Live) this November and meet people in the industry.”
Vividink has been modelling its social media service development on the best practices of major accounts that utilise social media not only for outbound messaging but deeper engagement and moving into community management.
Author: Adam Parry
Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.
