Visual Architects: Exploring visual identity

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Creative director at IllumiNaughty offshoot Visual Architects, which he founded in 2013, Lefteris Angelidis knows the value in offering audiences original experiences.

To that end he has invested in new machinery, brought in more people and grown the company to what it is today, delivering projects for Kendal Calling and Boomtown Fair through to Cirque du Soleil and Puma in the process.

In this episode, Manchester-based Lefteris Angelidis and host James Dickson discuss how social media has driven/is driving change in events’ visual identity, the likely impact of the Metaverse, creativity and the structure/longevity of set items.

The sustainability question spawns conversation about branding solutions for ‘off the shelf’ products, bean bags and recycling polystyrene, transport – vehicle cost and emissions – and electric vans’ reach limitations.

They go on to talk LED screen technology, 3D mapping, creativity v budgets, planning, Beyonce and beyond.  

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Adam Parry
Author: Adam Parry

Adam is the co-founder and editor of Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.

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