I joined Sunbelt Rentals three and a half years ago after retiring as a professional cyclist, a career that saw me represent Team GB in three Olympics, winning two gold medals.
From competing in huge events on the world stage to working in partnership with customers to deliver them has been an exciting transition. Over the past three years I’ve been involved with some incredible projects including the Commonwealth Games, the UCI World Cycling Championships and the British Grand Prix, to name a few. Behind every event, there’s a team of unsung heroes, the teams in the depots managing logistics to crews handling any last-minute changes on site to make sure the events run smoothly. Their commitment to transforming places and delivering a world-class rental experience showcases Sunbelt Rentals’ position as a trusted partner for the UK’s biggest and best events. It is exhilarating to be part of such a great team.
Our record-breaking summer
Last year saw our busiest events season to date, from marathons and motorsport to festivals and airshows, our teams played an important role in helping deliver safe experiences for millions of attendees across the UK.
Across the season, we supported events nationwide with extensive perimeter security and crowd management solutions, including high-definition police-style barriers, crowd control fencing and mesh fencing. In addition to securing event perimeters, we laid down vast areas of temporary ground covering, such as TigerTrak, SupaTrac, and Euromats, to create stable surfaces for everything from festival walkways to pitch protection and high-traffic zones.
And this was just the tip of the iceberg. We also mobilised our full range of services to support every element of event delivery, including temperature control, temporary power, accommodation, welfare units, lighting, plant, communications, and broadcast support. Wherever possible, we deployed greener equipment to help reduce environmental impact while maintaining performance and reliability.
Responding to demand
As our offering continues to grow, we’re supporting customers with an increasingly wide range of solutions, helping them deliver memorable experiences for event attendees across the UK.
Last year marked our second time supporting the British Grand Prix, where we expanded our role by introducing on-site climate control. This year, we’re working even more closely with the organisers from the design stage onward to deliver a fully integrated package. In addition to HVAC and climate control, we’re continuing to supply plant, accommodation, fencing and barriers, demonstrating how our support evolves to meet the demands of large-scale, high-profile events.
This adaptability extends across the wider sector. For example, last winter we supported Arena Group with solutions to create ice rinks at iconic locations such as Hampton Court Palace, Westfield Shopping Centre, Blenheim Palace, and Marsh Farm, combining our expertise and specialist equipment to operate in new spaces.
Insight-driven support
We work in partnership with our customers to understand their requirements and deliver a cost-effective solution that is not only tailored to their needs but also enhances their customers’ experience. To support this, we offer access to our Command Centre, a secure customer portal accessible through our website which provides integrated data to help monitor and manage equipment around the clock. From fuel consumption and emissions to downtime, health and safety alerts and security notifications, the platform offers real-time insights that can be used to inform day-to-day decisions and longer-term planning.
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Author: Adam Parry
Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.
